7-2 Final Project Milestone Three: Blog Group 2, Social Media

Technology has definitely changed society's expectations of mass media and culture. With the advances in technology has come the advent of social media. The recent social media explosion has definitely had a significant impact on what society expects from mass media in particular. People now expect immediate communication that is frequent and constant. If a media outlet is slow to a story, consumers will simply move on to the next media outlet. People expect mass media to be continuously updating them throughout the entire day.

Before social media, the expectations were far less. For newspapers it was once a day, maybe twice with a late-afternoon edition. For television news, it was mostly the evening and late news. This is clearly no longer the case. The video below shows how people are currently using social media and some of the trends and reasons for their selections. It's a great illustration of not only the power and reach of social media, but how society engages with it.



Another great example of the growth of social media thanks to technology, is the following infographic. With all these available social media sites and networks, people expect a constant flow of communication.