Americans are increasingly consuming their news digitally thanks to advances in technology, and this has led to a change in societal expectations. Approximately 50 percent of Americans use a digital platform to read or watch the news (Beaujon, 2012). While newspapers are a declining outlet for news consumers, the smartphone is rapidly increasing in growth. Smartphone ownership grew 30% in 2012 to surpass the 50% mark of units owned (Beaujon, 2012). Americans also own 50 million tablets — a penetration in three years that took a decade for smartphones. With the rapid expansion of technology in the form of smart phones, computers, and other digital devices, it becomes crucial that mass media outlets deliver their news to these sources in addition to any of their traditional papers or news broadcasts.
Mobile apps is another digital medium news outlets have increasingly turned to disseminate their news, and one that many consumers now also expect from media outlets. Joseph Walker says that since the invention of Apple’s Iphone in 2007, thousands of developers have created mobile apps, many of which have been created for mass media organizations. “As of June, consumers had downloaded 30 billion apps from the Apple App Store where more than 650,000 apps are available. Google Play, which sells Android apps, is reported to have had 15 billion downloads from its selection of 500,000 apps,” according to Walker (Walker, 2012).
The following video explains the growth of mobile apps and why so many businesses are utilizing them.
Andrew, B. (2012). Pew: Half of Americans get news digitally, topping newspapers, radio. Poytner. http://www.poynter.org/latest-news/mediawire/189819/pew-tv-viewing-habit-grays-as-digital-news-consumption-tops-print-radio/
Jordan, W. (2014). The decline of newspapers hit stunning milestone. Slate.com.
http://www.slate.com/blogs/moneybox/2014/04/28/decline_of_newspapers_hits_a_milestone_print_revenue_is_lowest_since_1950.html
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