Technology has definitely impacted how communicators send their messages, and there are several tools that they should know or learn that can be very beneficial. Adding multimedia to a blog or article can significantly enhance its effectiveness and how the story connects with the reader. As Zachary Snideman puts it, "A website without multimedia is like a cupcake without icing: Functional but lacking," (Sniderman 2010). I couldn't agree more. You can still get your point across, but why not add some frosting to hammer it home?
Multimedia such as photos, video, audio, and graphs, can have a tremendous impact on readers, especially those who learn more efficiently with visual tools. For example, when talking about the power and enormous reach social media has, I could simply write that social media is now the number 1 activity on the web! Or I could tell you that 14.4 million people used social media last year to find a job, and that one million new blogs come online every month, (social media Revolution 2014). But, these numbers and dramatic stats may come across more clearly and pronounced in a fast paced graphical video. See below! Knowing how to embed and utilize video is a key tool that communicators can use to their advantage to provide more engagement, and a better way to show or demonstrate information.
Zachary Sniderman (2010). How to: Add multimedia to your blog. Mashable.
http://mashable.com/2010/07/28/add-multimedia-to-blog/
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