Technology has led to one of the biggest changes in communication thanks to the advent of social media. Facebook only has more than 1 billion active monthly users and counting. Social media has had a significant impact on how communicators work, and has provided a great opportunity for communicators. I can recall a time about ten years ago when I was a television reporter and my colleagues and I weren't given access to social media sites on our work computers. It was considered a time waster. Fast forward a couple of years, and having at least one social media account was mandatory, and you had to post and use social media several times a day while working. It's now crucial that journalists, and communicators in general know how to utilize social media.
I started
my Twitter page about eight years or so ago when I was reporting at the aforementioned news station. Twitter provides a great way for reporters to stay in touch with their local community, and to seek out sources.
Reporters and news stations will often use tweets and Facebook posts when reporting as a part of their story. Sometimes people will have videos or photos of breaking news that the news station wasn't able to capture. Often times, news stations will use social media postings to gather the emotions or feelings from the community on a particular story. Below is an interesting video in this regard, which speaks to how journalists use tweets and videos while reporting on disasters.
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