Another major impact technology has had on communicators is the speed and immediacy in which information and can be released and shared. It's crucial for the communicators of today to utilize these newer and faster avenues such as social media. For news organizations, and the public in general, it's no longer waiting for the evening news. Information is being disseminated instantaneously all throughout the day. Communicators must keep up with this new speed via technology.
One way for communicators to keep up with their information stream, and to maintain a flow of speed and rhythm, is to schedule posts. This is a very effective technique to allow your posts to hit when their is the most traffic online. For instance, you may be working on your social media aspects of your job at noon, but that's not the most effective time to make posts because fewer users are online. Instead, you can schedule the post for a higher traffic time. Keeping up and posting in a timely manner is key for communicators, as is having a steady flow of content. Below is a video tutorial on how to schedule posts on Facebook.
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